Healthvana — PrEP Creative Review
All paid social creative in one place: two feed carousels plus the Feed & Stories campaign for Facebook and Instagram. Updated to the simplified One-for-One message — for every insured person who joins, someone without insurance in their community gets access to free PrEP care too — and the standardized “completely free*” line.
Carousels ×2 9 Feed + 7 Stories Facebook + Instagram✎ Copy update in progress. Frames marked with this tag are being updated by design to the
new wording shown beneath each one (One-for-One give-back line, the “completely free*” line, the
“One for One to End HIV.” tagline, and removal of the old “fund access for the next person” line).
The images below show the current art; the words are what change.
Feed carousels
Swipe each carousel or use the arrows. 5 cards each · 1:1 square · Facebook & Instagram feeds.
Carousel 1 · Free PrEP in 3 Steps
···
Here's the 1-for-1 program, explained simply: you start PrEP care with Healthvana, free for most patients whether you're insured or uninsured. For every insured person who joins, we help someone without insurance in their community get access to free PrEP care too.
One for One to End HIV.
→ StartPrEP.com
One for One to End HIV.
→ StartPrEP.com
Free PrEP in 3 Simple Steps
startprep.com
Step 1: Register at StartPrEP.com
startprep.com
Step 2: Discreet At-Home Testing
startprep.com
Step 3: Delivered to Your Door
startprep.com
Get Started Free Today
startprep.com
👍 Like💬 Comment➦ Share
Carousel 2 · How Your PrEP Gives Back
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Here's the 1-for-1 program, explained simply: you start PrEP care with Healthvana, free for most patients whether you're insured or uninsured. For every insured person who joins, we help someone without insurance in their community get access to free PrEP care too.
One for One to End HIV.
→ StartPrEP.com
One for One to End HIV.
→ StartPrEP.com
How Your PrEP Gives Back
startprep.com
✎ Updated copy · final art in production
- Add tagline: One for One to End HIV.
Start PrEP Care at No Cost
startprep.com
Your Coverage Helps Someone Else
startprep.com
✎ Updated copy · final art in production
- New give-back line: For every insured person who joins, we'll help someone without insurance in their community get access to free PrEP care too.
Why It Matters: 1 in 5 Lack Access
startprep.com
Get PrEP. Give Back.
startprep.com
✎ Updated copy · final art in production
- Standardized free line: For most patients — insured or uninsured — it's completely free*.
- Add tagline: One for One to End HIV.
👍 Like💬 Comment➦ Share
Feed placements
Dynamic Creative · 9 images · Facebook Feed + Instagram Feed.
···
♡💬➤⎘
Get PrEP. Give Back.
STARTPREP.COM
healthvana What if getting PrEP also meant giving back? When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too… more
✎ Updated copy · final art in production
- New give-back line: For every insured person who joins, we'll help someone without insurance in their community get access to free PrEP care too.
- Add tagline: One for One to End HIV.
Feed 1 · FB Feed + IG Feed
···
♡💬➤⎘
Get PrEP. Give Back.
STARTPREP.COM
healthvana What if getting PrEP also meant giving back? When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too… more
✎ Updated copy · final art in production
- New give-back line: For every insured person who joins, we'll help someone without insurance in their community get access to free PrEP care too.
- Add tagline: One for One to End HIV.
Feed 2 · FB Feed + IG Feed
···
♡💬➤⎘
Get PrEP. Give Back.
STARTPREP.COM
healthvana What if getting PrEP also meant giving back? When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too… more
✎ Updated copy · final art in production
- New give-back line: For every insured person who joins, we'll help someone without insurance in their community get access to free PrEP care too.
- Add tagline: One for One to End HIV.
Feed 3 · FB Feed + IG Feed
···
♡💬➤⎘
Get PrEP. Give Back.
STARTPREP.COM
healthvana What if getting PrEP also meant giving back? When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too… more
✎ Updated copy · final art in production
- Remove “…helps fund access for the next person.” → replace with For every insured person who joins, we'll help someone without insurance in their community get access to free PrEP care too.
Feed 4 · FB Feed + IG Feed
···
♡💬➤⎘
Get PrEP. Give Back.
STARTPREP.COM
healthvana What if getting PrEP also meant giving back? When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too… more
✎ Updated copy · final art in production
- Standardized free line: For most patients — insured or uninsured — it's completely free*.
Feed 5 · FB Feed + IG Feed
···
♡💬➤⎘
Get PrEP. Give Back.
STARTPREP.COM
healthvana What if getting PrEP also meant giving back? When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too… more
✎ Updated copy · final art in production
- Standardized free line: For most patients — insured or uninsured — it's completely free*.
Feed 6 · FB Feed + IG Feed
···
♡💬➤⎘
Get PrEP. Give Back.
STARTPREP.COM
healthvana What if getting PrEP also meant giving back? When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too… more
✎ Updated copy · final art in production
- Standardized free line: For most patients — insured or uninsured — it's completely free*.
Feed 7 · FB Feed + IG Feed
···
♡💬➤⎘
Get PrEP. Give Back.
STARTPREP.COM
healthvana What if getting PrEP also meant giving back? When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too… more
✎ Updated copy · final art in production
- New give-back line: For every insured person who joins, we'll help someone without insurance get access to free PrEP care too.
- Add tagline: One for One to End HIV.
Feed 8 · FB Feed + IG Feed
···
♡💬➤⎘
Get PrEP. Give Back.
STARTPREP.COM
healthvana What if getting PrEP also meant giving back? When you get PrEP care for free* through Healthvana, we help someone else get access to free* PrEP care too… more
✎ Updated copy · final art in production
- New give-back line: For every insured person who joins, we'll help someone without insurance get access to free PrEP care too.
- Add tagline: One for One to End HIV.
Feed 9 · FB Feed + IG Feed
Stories placements
Dynamic Creative · 7 images · Facebook Stories + Instagram Stories.
healthvana
Sponsored✕
⌃
✎ Updated copy · final art in production
- New give-back line: For every insured person who joins, we'll help someone without insurance in their community get access to free PrEP care too.
- Add tagline: One for One to End HIV.
Story 1 · FB Story + IG Story
healthvana
Sponsored✕
⌃
✎ Updated copy · final art in production
- Standardized free line: For most patients — insured or uninsured — it's completely free*.
Story 2 · FB Story + IG Story
healthvana
Sponsored✕
⌃
✎ Updated copy · final art in production
- Standardized free line: For most patients — insured or uninsured — it's completely free*.
Story 3 · FB Story + IG Story
healthvana
Sponsored✕
⌃
✎ Updated copy · final art in production
- Standardized free line: For most patients — insured or uninsured — it's completely free*.
Story 4 · FB Story + IG Story
healthvana
Sponsored✕
⌃
✎ Updated copy · final art in production
- New give-back line: For every insured person who joins, we'll help someone without insurance get access to free PrEP care too.
- Add tagline: One for One to End HIV.
Story 5 · FB Story + IG Story
healthvana
Sponsored✕
⌃
✎ Updated copy · final art in production
- New give-back line: For every insured person who joins, we'll help someone without insurance get access to free PrEP care too.
- Add tagline: One for One to End HIV.
Story 6 · FB Story + IG Story
healthvana
Sponsored✕
⌃
✎ Updated copy · final art in production
- Remove “…helps fund access for the next person.” → replace with For every insured person who joins, we'll help someone without insurance in their community get access to free PrEP care too.
Story 7 · FB Story + IG Story